The Barossa Grape & Wine Association (BGWA) is responsible for promoting the Barossa Brand. It serves as the guardian for communicating the Barossa Vision through highlighting its people and places; eliciting the essence of "Barossa" through emotion, sight, smell, taste, sound and feel; reinforcing our place among the most prestigious wine regions in the world.
Issues for the Barossa wine industry have been categorised into three key areas:
PROMOTION OF THE BAROSSA WINE REGION AND ITS WINES
BEST PRACTICE GRAPE AND WINE PRODUCTION
POLICY DEVELOPMENT AND IMPLEMENTATION
The Barossa Wine Industry Vision
"To be recognised at home and abroad as Australia's most famous wine region valued for its long heritage, unique diversity of fine wines, and sustainable viticultural practices."
Labels: TOURİSM
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